不难看出,相较营养功能或产品价值,消费者更容易为好吃、有记忆点、能治愈情绪的体验买单,感官冲击已成为撬动消费者尝新、复购和自发传播的核心变量。
The leader of the $259 billion Swiss food giant said young employees taught him the importance of “learning constantly,” otherwise he might as well head for the door. “When you stop learning, then it is the moment to move on to another job,” Navratil recently told the New York Times.
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